Mediatization as an international humanitarian space forming factor

The study is devoted to understanding the role of mediatization processes at the present stage of globalization, one of the displays of which is forming the international humanitarian space. In most researches, the process of mediatization is considered exclusively as a modern phenomenon and in many cases is equated with digitalization of mass media. The authors consider that this process has been intrinsic for culture since its genesis. However, in modern conditions it has a certain specificity, to studying of which this article is devoted. Summarizing various points of view on the mediatization concept and essence interpretation, the authors come to the conclusion that the process of mediatization is a fundamental process of mutual influence of the media on various public life spheres, including culture. This leads to mutual changes in both interacting parties and various social practices and methods of communication between representatives of various social groups and strata, and also within these groups and strata. In modern conditions, this process acts as an international humanitarian space forming factor. Being a various-vector process, mediatization leads to both integrating and disintegrating consequences. It acts as an ambiguous and contradictory phenomenon, which determines the need for its comprehensive research and in-depth study within the framework of social and economic sciences