The Effect of Corporate Social Responsibility Strategy on the Growth of Multinational Food and Beverage Companies in China

As multinational food and beverage companies experience an increased demand to act mindfully in a changing globalized world, many are improving their corporate social responsibility (CSR) techniques. The specific problem to be addressed is the socio-economic barriers that have resulted in the failure of multinational food and beverage companies to implement effective corporate social responsibility techniques in China. Multinational food and beverage companies have used CSR strategies for years to address environmental and social concerns while always pursuing their corporate objectives. These efforts often include philanthropy, labor rights, environmental preservation, conservation of resources, and consumer safety. In this context, CSR emerged as businesses realized that the CSR outcomes were desirable for customers. This qualitative case explores the CSR techniques of multinational food and beverage companies and how they work around China\u27s rapidly growing socio-economic environment