The Work Satisfaction of the New Generation : A Quantitative Study of Which Factors and Values That Affect the Work Satisfaction of Digital Natives

This is a quantitative study that investigates how various factors affect the job satisfaction for digital natives, comparing the results with their older counterpart digital immigrants. With the use of data from six various surveys which amounts to more than 160 000 individual participants, the researcher has compiled, studied and analyzed the grand total. An analysis was also made on a more detailed level, examining every single question that was selected as relevant for this study. The six surveys used in this research were all conducted between the years 2015-2020 and contained the key question about the respondents’ job satisfaction. Since the surveys were carried out in several countries the researcher of this study also had to take this into consideration. As a result of this there is a section in the result and analysis section dedicated to comparing the data from the various surveys. From a theoretical standpoint the study is based on Karl Mannheim’s theory of generations and the researcher’s own theory named Theory of working life related values which in turn is inspired by the works of renowned social psychologist Shalom H. Schwartz. In order to be able to evaluate the national or cultural differences, the researcher has also made use of Geert Hofstede’s cultural dimensions theory. The purpose of the study is to identify differences between which factors and values there are that affects the job satisfaction for digital natives and digital immigrants. Through this study, the researcher shows that there seems to be some clear differences between the two age groups, yet it cannot be ruled out that they appear due to age instead of generation