U diplomskom radu obrađena je tematika prijevozne logistike, posebno outsourcing-a. Provedena je analiza modela i postupaka odabira i ugovaranja vanjskog davatelja prijevoznih usluga, određivanja optimalnog udjela outsosurcinga, te su predložene mogućnosti unaprjeđenja. U okviru studije slučaja, prikazana je optimizacija modela zadovoljenja prijevozne potražnje tvrtke GCA Transeuro Adria.The thesis deals with the topic of transport logistics, especially outsourcing. An analysis of the model and procedures for selecting and contracting an external transport service provider, determining the optimal share of outsourcing, and suggesting opportunities for improvement. As part of the case study, the optimization of GCA Transeuro Adria's demand t...