Transport Processes Improving According E-commerce Characteristics

U ovom radu se obrađuje pojam elektroničke trgovine, njegove značajke poslovanja i njegov utjecaj na prijevozne procese. Zbog aktualnosti interneta sve više poduzeća svoje poslovanje okreće prema e-trgovini, pa zbog toga internet trgovine bilježe rast prodaje što znači da ima sve više korisnika koji koriste e-trgovinu. Analiziraju se robni tokovi kroz koje roba prolazi da bi došla do krajnjeg korisnika. Internet trgovina je omogućila pojavu virtualnih prodavaonica i novog, virtualnog tržišta koje ne poznaje granice. Istražuju se strategije optimizacije prijevoza u skladu s potrebama elektroničkog poslovanja i elektroničke trgovine. S time, u svezi je uzet primjer Mall.hr.This paper deals with the concept of electronic commerce, its business characteristics and its impact on transport processes. Due to the topicality of the Internet, more and more companies are turning their business to e-commerce, which is why online stores are recording sales growth, which means that there are more and more users who use e-commerce. The goods flows through which the goods pass in order to reach the end user are analyzed. Internet commerce has enabled the emergence of virtual stores and a new, virtual market that knows no boundaries. Transport optimization strategies in line with the needs of e-business and e-commerce are explored. In this regard, the example of Mall.hr was taken in this regard