Add to ORKGThe interaction between advertising and innovation incentives at the firm level can alter aggregate economic measures. When advertising costs decrease, firms reallocate resources away from R&D and towards advertising, hurting long-run economic growth. Laurent Cavenaile and Pau Roldan-Blanco write that understanding the relationship between R&D and advertising might help explain the success of industrial policies aimed at generating economic growth and raising living standards
Advertising plays an increasingly important role in the management of firms. It is essential for a m...
The effect of advertising on market performance has been a long-standing debate. Advertising that in...
This paper examines how the firm´s advertising investments are related to different measures of econ...
The critical role of research and development (R&D) and advertising in the marketing strategy of the...
International audienceAdvertising and innovation are two engines for firms to escape competition and...
Firm spending on innovation and marketing, as measured by research and development (R&D) and adv...
This paper exploits a unique panel of 59,000 French firms over 1990-2004 to investigate the interact...
Expenditures on research and experimental development (R&D) and advertising by companies are forms o...
Advertising has an important role in demand-generation and in market processes, and it has become a ...
Escalation of advertising or R&D expenditure can give rise to endogenous barriers to entry. This...
It is sometimes argued that more advertising raises consumption which in turn stimulates output and ...
Advertising expenses and research and development expenses are typically treated as operating expen...
Advertising plays an increasingly important role in the management of firms. It is essential for a m...
The effect of advertising on market performance has been a long-standing debate. Advertising that in...
This paper examines how the firm´s advertising investments are related to different measures of econ...
The critical role of research and development (R&D) and advertising in the marketing strategy of the...
International audienceAdvertising and innovation are two engines for firms to escape competition and...
Firm spending on innovation and marketing, as measured by research and development (R&D) and adv...
This paper exploits a unique panel of 59,000 French firms over 1990-2004 to investigate the interact...
Expenditures on research and experimental development (R&D) and advertising by companies are forms o...
Advertising has an important role in demand-generation and in market processes, and it has become a ...
Escalation of advertising or R&D expenditure can give rise to endogenous barriers to entry. This...
It is sometimes argued that more advertising raises consumption which in turn stimulates output and ...
Advertising expenses and research and development expenses are typically treated as operating expen...
Advertising plays an increasingly important role in the management of firms. It is essential for a m...
The effect of advertising on market performance has been a long-standing debate. Advertising that in...
This paper examines how the firm´s advertising investments are related to different measures of econ...