International audienceEven though Theocritus' poetry is often associated by modern readers with visuality, there is only one full description of a work of art in theIdylls. This chapter argues that the visual quality of Theocritus' poetry has several causes: 1) the presence of several quick mentions ofworks of art over the book; 2) the clever use of techniques of enargeia and the way in which Theocritus signals his use of enargeia throughallusions to passages of Homer that were themselves considered to have a visual quality; 3) the presence of hidden allusions to works of art thatwere part of the shared visual culture of Hellenistic times and would allow the reader to visualize at least some of the scenes. For instance,a number of the humb...