Merger and Acquisition Deal Brings Leveraging Synergy – An Analysis of Kotak Mahindra Bank & ING VYSYA Bank

The quest for growth and changing demand of banking environment provides special importance towards Mergers and acquisitions in the banking world. Merger play significant role towards corporate restructuring. In recent times many company were using Merger &Acquisition as tool towards cost reduction and revenue generation. This paper is based on conceptual clarity on significance of M&A, value synergy and challenges faced by kotak Mahindra bank towards process of merger. It was observed that big companies like HDFC with Centurion bank of Punjab & ICICI Bank with Bank of Rajasthan are entering into the process of merger for capturing the value of synergy in long term. Merger and acquisition becomes the major financial instrument used towards correction of financial image of corporate entity. One of the main objectives of Merger &Acquisition in banking industry is to reap the advantages of economies of scales. The process of acquisition of ING Vysya bank was started by kotak Mahindra bank on November 2014. For analyzing qualitative content of this topic we have used Case study approach, this case study reveal the strategic motives of kotak Mahindra bank