Add to ORKGAmericans are barraged by an endless flow of ads that claim to remedy medical maladies with prescribed drugs. The commercials depict productive and happy lives, with suggestive associations that human flourishing can be achieved via pharmaceutical intervention. The appeals are accompanied by an exhaustive inventory of potentially negative life-altering side effects. As ads end with this depiction of relational bliss through drug use, viewers hear a fast-paced listing of monotone non-segmented disclaimers, which can range from modest impacts (e.g., slight weight gain) to very serious implications (e.g., suicidal ideations). Research suggests that hearing about the risks of use may increase consumers\u27 trust in the advertising. Sufferers ma...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
This master’s thesis examines the issues that surround the practice of Direct to Physician (DTP) mar...
This article explores whether direct-to-consumer (DTC) promotions and advertisements create new duti...
Drug direct-to-consumer advertisements manipulates the public through the manufacturer’s marketing p...
Purpose – Celebrex became the first of a new class of drugs known as COX-2 selective non-stero...
The document attached has been archived with permission from the editor of the Medical Journal of Au...
In the United States, prescription drug abuse is on the rise. This trend has impacted the makers of ...
In this Article, I argue that drug companies have created a highly profitable but dangerous business...
In evaluating the United States drug regulatory system in 1978, Richard J. Crout posed a choice betw...
Over the past several years, the marketing practices of large pharmaceutical companies have come und...
Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, ha...
Direct-to-consumer advertising of prescription drugs has emerged asa potent force in constructing co...
Data on individual patients collected through state and federal health information exchanges has the...
Direct-to-consumer (DTC) advertising of pharmaceutical drugs is often cited as the culprit for infla...
Physicians often prescribe prescription drugs and other medications for uses that are not approved b...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
This master’s thesis examines the issues that surround the practice of Direct to Physician (DTP) mar...
This article explores whether direct-to-consumer (DTC) promotions and advertisements create new duti...
Drug direct-to-consumer advertisements manipulates the public through the manufacturer’s marketing p...
Purpose – Celebrex became the first of a new class of drugs known as COX-2 selective non-stero...
The document attached has been archived with permission from the editor of the Medical Journal of Au...
In the United States, prescription drug abuse is on the rise. This trend has impacted the makers of ...
In this Article, I argue that drug companies have created a highly profitable but dangerous business...
In evaluating the United States drug regulatory system in 1978, Richard J. Crout posed a choice betw...
Over the past several years, the marketing practices of large pharmaceutical companies have come und...
Direct-To-Consumer (DTC) Advertising, the advertising of prescription and over-the-counter drugs, ha...
Direct-to-consumer advertising of prescription drugs has emerged asa potent force in constructing co...
Data on individual patients collected through state and federal health information exchanges has the...
Direct-to-consumer (DTC) advertising of pharmaceutical drugs is often cited as the culprit for infla...
Physicians often prescribe prescription drugs and other medications for uses that are not approved b...
In 2007, the pharmaceutical industry spent more than $4.9 billion on direct-to-consumer advertising ...
This master’s thesis examines the issues that surround the practice of Direct to Physician (DTP) mar...
This article explores whether direct-to-consumer (DTC) promotions and advertisements create new duti...