Federal Express airfreight 2100

This study has identified the top management as the decision makers with regards to which courier company to use. Services are availed of mostly by these companies on a daily basis for both local and international shipments. Fifty-six percent of the respondents are aware of Federal Express, but have not tried availing of its services. The primary reason for this is that the companies are already satisfied with their present courier. The researchers have recommended that advertising campaign through direct mail should be implemented. By doing so, Federal Express will be able to reach only their target market with minimum waste circulation. Promotional items are also recommended to be given to their clients. Also, promotional contests are recommended in order for the company to encourage trial among those who are aware of Federal Express, but have not tried it