Chasing barlines: 10th Metro Manila Concert Orchestra anniversary concert gala

The Metro Manila Concert Orchestra (MMCO) is under the Institute for Orchestral Development in the Philippines (IODP), a non-stock, non-profit corporation, instituted in Miriam College under the professional training of Mr. Chino Toledo. It is an orchestra designed for the community - serving as a converging point for music enthusiasts to create and share music together for the communities and bring them together through its concerts by performing in traditional and non-traditional settings. MMCO\u27s target audience are the residential communities within Metro Manila from the upper and middle class. Their communication problem is that majority of their target audience has misconceptions or is not aware of their identity as an orchestra designed for the community. With this assessment, this study aims to know how the Metro Manila Concert Orchestra\u27s (MMCO) identity will be effectively communicated to their target audience through an event. The group created and carried out a concert event in celebration of their 10th year anniversary entitled Chasing Barlines: 10th MMCO Anniversary Concert Gala, a two-hour concert that was held last July 30, 2010 at the Marian Auditorium, Miriam College. The target audience for this concert are the nearby areas around MMCO specifically with the Katipunan area. Based from the different success indicators, number of attendees, ticket sales, responses from the audience, and feedback from results, an event was the appropriate communication tool to communicate the organization\u27s identity to their target audience