A structural analysis of the effects of conventional and non-conventional accounting measures on firm value among publicly-listed Philippine firms from 2012-2016

This thesis attempted to explain the gap between the book value and market value of shares by integrating a supplemental measure of intangibles via the Gu-Lev method. It hoped that by better explaining the economic determinants of firm value, managers will be guided in allocating resources in their operations. The structural equation models showed that advertising and capital expenditures are determinants of intangibility. This intangibility also explained a certain rate of stock market fluctuation but still calls for a better measurement of the variable. The results open more opportunities to improve the accounting for intangibles to shed light among stakeholders and understand better its effect on the market and operations