A strategic management study of MRC Allied Industries, Inc.

It has been noted that in the areas outside Metro Manila, lifestyle are changing. In Cebu, for instance, whole residential communities and even township are well underway. Moreover, the demand for ecozones including industrial estates has been growing the past few years. In 1996, PEZA approved the development of 27 new ecozones to spur countrys bid for industrialization. Ecozones has been attracting locators as rental rates are considered cheap than if they were to locate in the more developed countries in the region. The industry has increasing number of players. The new entrants will face tougher market conditions. Given this scenario, how will MRC position itself? The firm possesses highly motivated management who is determined to succeed in the business. It has distinct competitive advantages consisting of favourable locations of its projects and known owners behind the company. There is a need to change the firms strategy of focusing only on industrial sector only of the real estate development industry. It should also take the opportunities present in the residential sector and also consider going into joint ventures with other developers