Model Implementation of Corporate Social Responsibility Policy in Osing Culture

The purpose of this study is to present a model of implementing corporate social responsibility (CSR) for Osing culture in Banyuwangi. The purpose of making a model of implementing CSR culture policy is to provide a basic picture of the problems and needs of the implementation of corporate social and environmental responsibility in the field of culture in the Banyuwangi Regency. Furthermore, this written form is expected to be a guide for the implementation of CSR models in the cultural field in Banyuwangi. This study uses qualitative methods. The paradigm in this study is interpretive with an ethnomethodology approach to produce a model of policy implementation done by normative juridical methods. This is done through literature reviews that examine secondary data in the form of legislation, agreements, contracts or other legal documents, as well as the research results, results of studies and other references. The normative juridical method in this study was also complemented by focus group discussions and hearings with cultural stakeholders in the Banyuwangi Regency. The results of this research and discussion of the implementation model of cultural CSR policy concluded that there are three main pillars in order to achieve the goal of preserving customary culture namely: local government as the main actor through a regulated policy; the company as an implementer; and cultural studios as policy targets. The implementation model of cultural CSR policy consists of intellectual capital input that is owned by the cultural studio, the implementation process involving the company, output in the form of products as a form of preservation of customs and the impact felt by the cultural studio. The outcome of the cultural CSR policy implementation model is the increasing role of the younger generation in preserving Osing's indigenous culture in Banyuwangi. Key words: Cultural CSR, Policy Implementation Model, Osin