RETENTION MANAGEMENT AS AN TO OVERCOME THE INTENTION OF ACCOUNT OFFICERS TO STOP THE COMPANY

The effort to overcome the employee's intention to quit the company is a serious concern for companies in Lumajang Regency. The purpose of the research is to test the concept empirically, namely how retention management can provide satisfaction and commitment to company employees so that they do not have the intention to quit the company. The sample used as many as 37 people, namely all account officers in Lumajang district. The research method is the partial least square approach. The results show that the implementation of retention management is very effective in overcoming employees' intentions to quit the company. The unique thing is that retention management does not have a significant effect on employee intentions to stop if through employee satisfaction and commitment. Employee satisfaction does not play an important role in overcoming employee intentions to quit, both directly and indirectly, through employee commitment. So the company to prevent the employee's intention to quit from the company is the right step to implement retention management in accordance with the expectations of employees. Keywords : Retention Management, Intention to Stop, Employee Satisfaction, Employee Commitment