The Contribution of Tourist Attraction, Accessibility and Amenities in Creating Tourist Loyalty in Indonesia

Abstrak Objective – The Pulau Merah Beach is the most beautiful beach and enjoys number one ranking from the other seven beaches. The unique beach of Pulau Merah in Banyuwangi is so popular among the people of East Java, it is also one of the destinations favored by foreign tourists, particularly for surfing. The Pulau Merah Beach is uniquely placed in a small hill located close to the shoreline. The Pulau Merah beach has a 200-meter-high hill and this reddish color causes the beach to be known as the Pulau Merah Beach. This study aims to determine the partial and simultaneous effects of tourist attraction, accessibility, and amenities on tourist loyalty on the Pulau Merah beaches. Methodology/Technique – This research is a quantitative study. The sample includes 80 tourists visiting Pulau Merah Beach. The data is analyzed using a multiple regression analysis with the SPSS Program. Findings – The results of the study show that tourist attraction, accessibility, and amenities have a significant, partial and simultaneous effect on tourist loyalty. Novelty – Attractiveness, accessibility, and amenities have a significant influence on the satisfaction of tourists. Type of Paper: Empirical. Keywords: Attraction; Accessibility; Amenities; Tourist Loyalty; Pulau Merah Beach