SPEECH ACTS ANALYSIS OF MCDONALD AND WENDY’S ADVERTISEMENTS

The researcher discussed about the illocutions of McDonald's and Wendy's commercials. Illocution is a speech act to express something, at the same time it can be used to do something. Researcher are interested in researching speech acts in this food advertisement because burger food is not authentic Indonesian food, but foreign food products can thrive in other countries, this is because of their good marketing strategy. In addition, the use of unique language is also interesting, easy to remember, and can give a deep impression to the audience so that it can influence the audience to buy the products in the ad. The purpose of this research is to describe the kinds of illocution, and to analyze the function of advertising. The theory used to describe the type of illocutionary using Searle's theory, and to analyze the advertising function using theory according to Tyagi and Kumar. This research is a qualitative research with a descriptive approach. Based on the formulation of the problem, this study has revealed two findings. Consists of; First, the kinds of illocutions obtained are that in McDonald's advertisements there are assertives, directives, and declaratives. In Wendy's advertisement found assetive, commissive, directive, and declarative. Second, the advertising function is obtained, namely in McDonald's advertisements there are informing function, persuading function, reminding function, and adding value function. In Wendy's advertisement there is an informing function, and an assisting function. Keywords : Speech Acts, Advertising Function, Mcdonald and Wendy