Analysis of the Prosperous Family Card Program Policy during the Covid-19 Pandemic

The purpose of this research is to investigate the policy of the Prosperous Family Card Program in Tellang Kere Village of Tellu Limpoe District, Bone Regency. The research method used is qualitatively descriptive. This method will provide a complete picture of social phenomena. Data collection techniques applied were observation and interview with key informants; Secretary of the sub-district head, Head of Public Service Section, Head and Village Secretary, Village Head, Community leader, prosperous family card’s recipient community, additional informant: e-warong village agent. The results of the research indicated that the policy of the Prosperous Family Card Program in Tellang Kere Village of Tellu Limpoe District, Bone regency had not been effective. Some obstacles occurred in the location, namely firstly, the lack of education and complete socialization to recipients of The Prosperous Family Card, inactive social assistance so that many people still do not understand the benefits and objectives of the policy. Secondly, the limitations of the internet network forced the village agents to collect beneficiary families somewhere to make withdrawal transactions through Electronic Data Capture, this took time-consuming. Thirdly, the data of the recipient of the Prosperous Family Card was often missed and not meticulous but not accumulated in the following month, and the last, monotonous menu had the potential to raise cholesterol that had an impact the risk of heart attack and diabetes, nevertheless, the public felt that this program had the benefits especially in the time of COVID-19 pandemic