This thesis explores the notion that “architecture is attraction”. Architecture exerts an attractive force, compelling human interaction and habitation. Insight is sought as to what compels this “attraction”. People value architecture through two primary assessments: their visceral experiences, and the activities performed at a given place. A “perpetually attractive site” is designed for these attributes through phenomenological devices, and activity based planning. This methodology is executed in a statement building, impacting the urban fabric. The project culmination is the “Steel City Hotel & Venue Complex” in downtown Youngstown, Ohio. Youngstown was a once booming steel town stifled by outsourcing. Recently the city has been reviving,...