Antynomies of Creative Attitudes of Employees

Currently the value of intangible resources of the organisation, such as: knowledge, skills and attitudes of employees, is increasingly important. The most valuable asset of any organisation is a creative attitude of the staff. Creative attitude is a willingness to initiate innovative actions, perseverance in achieving ambitious professional tasks, customized approach to problems and conflicts, skillful shaping of relationships with colleagues. Unfortunately, despite the fact that the psychology of creativity has many aspects, it is still not clear, what is the set of conditions that affect the formation of new, brilliant ideas. Due to insufficient knowledge about the conditions of work of employees, the author poses the question: are there universal methods of shaping the creative attitudes? The aim of the article is to show the extreme approaches to shaping creative attitudes due to the antinomian character of creativity. The article is theoretical. In the first part of the article the author explains the importance of creativity in contemporary organisations, then taking individualistic point of view on creativity, describes the concepts of creative attitudes of employees. In the next part of the article refers to the achievements of pedagogy and psychology of creativity to explain the nature of the antinomian attitudes of creative workers