Add to ORKGDuring Covid-19, consumers are more likely to shop online to avoid physical contact. Consumers are even getting used to shopping for basic needs online. Social distancing policies have encouraged the business sector to better leverage digital potential. This study aims to analyze the effect of electronic word of mouth (E-wom) on purchase intentions through e-commerce. Questionnaires were distributed to respondents online, and 205 samples were collected for analysis. The data were then analyzed using Exploratory Factor Analysis using SPSS and Structural Equation Modelling (SEM) using AMOS. The results of the study found that Ewom had a positive effect on online purchase intentions through e-commerce
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
The main objective of this research is to investigate the effects of positive electronic word-of-mou...
The purpose of this study is to examine the effect of E-marketing and social media marketing toward ...
This study discusses the relationship between Electronic Word of Mouth (EWOM) and consumer purchase ...
Customer purchase intention in online shopping stores can be influenced by electronic word of mouth ...
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a ...
Abstract. In today’s highly competitive markets, corporate executives are looking for new ways to ma...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The occurrence of the Covid-19 pandemic has had an impact on changes in consumer behavior. There has...
Purpose: As a business paradigm, social commerce (s-commerce) has brought about a new stage of innov...
Abstract: Social networking sites are the hub for social interaction about the brands and product pe...
Since the existence of social distancing due to the Covid-19 pandemic, consumers tend to change thei...
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), s...
In today\u27s modern business, the practice of positive e-WOM is becoming more important to attract ...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
The main objective of this research is to investigate the effects of positive electronic word-of-mou...
The purpose of this study is to examine the effect of E-marketing and social media marketing toward ...
This study discusses the relationship between Electronic Word of Mouth (EWOM) and consumer purchase ...
Customer purchase intention in online shopping stores can be influenced by electronic word of mouth ...
Testimonials are one of the marketing tools that can have a big impact on consumers. Testimony is a ...
Abstract. In today’s highly competitive markets, corporate executives are looking for new ways to ma...
This research project investigated the influence of electronic word of mouth (eWOM) on customer purc...
The occurrence of the Covid-19 pandemic has had an impact on changes in consumer behavior. There has...
Purpose: As a business paradigm, social commerce (s-commerce) has brought about a new stage of innov...
Abstract: Social networking sites are the hub for social interaction about the brands and product pe...
Since the existence of social distancing due to the Covid-19 pandemic, consumers tend to change thei...
The purpose of this study is to examine the relationship between electronic word-of-mouth (e-WoM), s...
In today\u27s modern business, the practice of positive e-WOM is becoming more important to attract ...
The present study investigated the impact of e-marketing on the market; Attitude to brand on intenti...
Word of Mouth (WOM) plays an important role in shaping the consumers’ attitudes and behaviors. Socia...
The main objective of this research is to investigate the effects of positive electronic word-of-mou...
The purpose of this study is to examine the effect of E-marketing and social media marketing toward ...