Search Engine Marketing Using Search Engine Optimisation.

Today, E-commerce is booming, so is the number ofsales on online market as compared to the offline market which isalmost constant and also saturated. There are two types ofwebsites in today’s market, first, the genuine websites trying tomake their mark in market and second, company websites withgood brand name who already have a head start because of theirbrand value. These websites are always competing against eachother in the market, but the website with a large customer base isobviously the one which is making large profits. So this narrowsdown the whole discussion to one point, customers! When aregular customer with no prejudice about the online websitesmakes a search on the search engine that is where it all starts, theresults showing numerous of websites but in a specific order andthe customer tends to select his website from the first few options.This is what we are going to discuss in the paper that how doesyour website get in those first few results. Also, this huge increasein the number of websites has led to creation of a new industry,‘Search Engine Marketing’ about which we will be discussing inthe paper. Now, as of today, the goal is to increase websiteranking to display the website in top search results