Appealing to human intuitions to reduce animal abuse

Social scientists may be able to find ways to positively affect people’s evolved moral compasses, thereby doing the planet and its inhabitants a great kindness. They could help to shape a constituency that is increasingly opposed to animal abuse in its largest-scale manifestations, factory farming and wet markets. This would, in turn, motivate people to elect ethical leaders who view inaction with regard to animal abuse as a serious moral and medical mistake, if only indirectly due to factory farming’s exacerbation of the threats zoonoses pose to humans