The Vegan Society and social movement professionalization, 1944–2017

In a qualitative content analysis of The Vegan Society’s quarterly publication, The Vegan, spanning 73 years and nearly 300 issues, the trajectory of one of the world’s most radical and compassionate counter cuisine collectives is presented and critically assessed. The Vegan Society’s history provides a case study on the ways in which social movements negotiate difference and conflict. Specifically, this article highlights the challenges of identity, professionalization, and factionalism across the 20th and 21st centuries. This research also puts into perspective the cultural impact that veganism has had on Western society, namely the dramatic increase in vegan consumers, vegan products, and the normalcy of vegan nutrition