Otomobil koltuğu konforunun görsel algısı.

The visual domain design constitutes the general designers communication basis for communicating messages of product attributes. In the design of an automobile seat where mainly the accommodating functions remain constant, an automobile seat’s “style” affords the ability to provide certain meanings with affective connotations. Treating style aesthetics as a source of information, the communication of “comfort” can be provided via forms and other attributes. The literature provides strong evidence that comfort is related with aesthetics of any object in use, especially creating expectations towards the product. The “Aesthetics of comfort” can be explained as a variable intensity “feeling” or “attitude” regarding an entity of factors or characteristics of a multidimensional construct. Implemented by different layouts and cues, the consumer should be assisted in understanding the qualities of an automobile seat, such as comfort. As a result of the field study conducted, significant difference was found to exist in between the perception of visual comfort three production seat designs. A positive attitude about comfort towards an automobile seat was found to be influential in positively effecting the perception of seated comfort.M.S. - Master of Scienc