Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali

Purpose: (1) Compile a baseline study of the potential of tourist objects and attractions as well as the readiness of community participation in the Community Based Tourism development model and forms of collaboration with relevant stakeholders; (2) Strengthening institutional and community empowerment in developing Kendran Tourism Village, as a community-based tourism village; and (3) Establishment of cooperation models and policies that can be developed by local governments and related stakeholders. Research methods: the method of documentation, questionnaires, interviews, and FGD. The collected data was then analyzed using existing condition analysis techniques, ADO-ODTWA assessment, participatory rural analysis (PRA), SWOT analysis, MACTOR analysis, and MULTIPOL analysis. Findings: Kendran Village as a tourist village, as well as its readiness for development were quite potential. The main policies that need to be prioritized include increasing the capacity of rural communities, strengthening village tourism institutions, packaging attractions / attractions for creating branding, and expanding and maintaining markets. Implications: the development of a single destination tourist village is the creation of branding, while the policy to increase the capacity of rural communities has the highest value in the multiple destination tourist village scenario. Tourism development policy in the Province of Bali refers to the concept of sustainable and quality tourism, through various multi-sector policies.Tujuan: (1) Menyusun baseline studi terhadap potensi obyek dan daya tarik wisata serta kesiapan partisipasi masyarakat dalam model pengembangan Community Based Tourism serta bentuk kerjasama dengan stakeholder terkait.; (2) Melakukan penguatan kelembagaan dan pemberdayaan masyarakat dalam pengembangan Desa Wisata Kendran, sebagai desa wisata berbasis masyarakat; dan (3) Pembentukan model kerjasama dan kebijakan yang dapat dibangun oleh pemerintah daerah dan stakeholder terkait. Metode Penelitian: metode dokumentasi, kuesioner, wawancara, dan FGD. Data yang terkumpul selanjutnya dianalisis dengan teknik analisis kondisi existing, penilaian ADO-ODTWA, participatory rural analysis (PRA), analisis SWOT, analisis MACTOR, dan analisis MULTIPOL. Temuan: Desa Kendran sebagai desa wisata, serta kesiapan pengembangannya adalah cukup potensial. Kebijakan utama yang perlu diprioritaskan antara lain peningkatan kapasitas masyarakat desa, penguatan kelembagaan desa wisata, pengemasan atraksi/daya tarik wisata penciptaan branding, serta perluasan dan pemeliharaan pasar. Implikasi: pengembangan desa wisata single destination adalah penciptaan branding, sementara kebijakan peningkatan kapasitas masyarakat desa memiliki nilai tertinggi pada skenario desa wisata multiple destination. Kebijakan pengembangan pariwisata di Provinsi Bali mengacu pada konsep sustainable and quality tourism, melalui berbagai kebijakan multisektor