Soccer is one of the most popular sports in the world and there has been a growing increase in the total number of stadium attendance of soccer games rates over 50 years. Individuals have different motivations for consuming soccer games. However, it is very hard to identify these motivational factors. Therefore, sport marketers should use these motivations to recognize their intended populations. In this context, the aim of this research was to examine the motivational factors affecting sports fans’ participation in UEFA Euro 2016 Soccer Championship, Paris, France. The Fan Motivation Scale (FMS) was used in order to determine motivational factors of English, Irish and, Welsh sports fans (N= 644) who were participating group stage games of ...
Sport is a powerful tool and if well managed and promoted can unify and build a nation. It is the su...
South Africa has a strong sporting culture and has successfully hosted big international sport event...
Football is the most professionally organized sport that is the most popular in the world, and at th...
Interest in sport, especially in soccer has been increasing in Turkey. Consequently, sport clubs sho...
Individuals’ involvement in sport comes in different forms such as a profession, a hobby, or as ente...
This study tested the applicability of the Sport Fan Motivation Scale (SFMS) developed by Wann (1995...
The literature available based around sport motivations is abundant, particularly when investigatin...
The decline in S-League spectatorship in recent years is a concern for the local sporting scene and ...
The main purpose of this Bachelor’s thesis is to identify the core motivational factors which affect...
Research about fan motivation to watch soccer is lacking in the field of sports. The purpose of the ...
Purpose/Rationle: It is important for sport marketers and academicians to understand spectators' mot...
With the alarming decreasing figures in S. League attendance in recent years, the aim of this resear...
The current research took place in four countries representing Eastern Europe where the economics of...
The aim of this Research Project was to contribute to the gaps identified in the current literature...
The aim of this study was to examine whether fan engagement could be predicted by the motivational d...
Sport is a powerful tool and if well managed and promoted can unify and build a nation. It is the su...
South Africa has a strong sporting culture and has successfully hosted big international sport event...
Football is the most professionally organized sport that is the most popular in the world, and at th...
Interest in sport, especially in soccer has been increasing in Turkey. Consequently, sport clubs sho...
Individuals’ involvement in sport comes in different forms such as a profession, a hobby, or as ente...
This study tested the applicability of the Sport Fan Motivation Scale (SFMS) developed by Wann (1995...
The literature available based around sport motivations is abundant, particularly when investigatin...
The decline in S-League spectatorship in recent years is a concern for the local sporting scene and ...
The main purpose of this Bachelor’s thesis is to identify the core motivational factors which affect...
Research about fan motivation to watch soccer is lacking in the field of sports. The purpose of the ...
Purpose/Rationle: It is important for sport marketers and academicians to understand spectators' mot...
With the alarming decreasing figures in S. League attendance in recent years, the aim of this resear...
The current research took place in four countries representing Eastern Europe where the economics of...
The aim of this Research Project was to contribute to the gaps identified in the current literature...
The aim of this study was to examine whether fan engagement could be predicted by the motivational d...
Sport is a powerful tool and if well managed and promoted can unify and build a nation. It is the su...
South Africa has a strong sporting culture and has successfully hosted big international sport event...
Football is the most professionally organized sport that is the most popular in the world, and at th...