Factores que inciden en la trayectoria laboral de la mujer emprendedora: Artículo de investigación

This research aims to analyze the role of women entrepreneurs and the cultural factors that mark their career and the essential approach of moving forward with their family. Through an analytical work based on documentary studies and research developed by the United Nations Organization - Women, it was possible to know how women face entrepreneurship. In contrast to the criteria of experts, it was evident that the most common characteristics among the interviewees are time management, the cultural assignment of giving women the main responsibility for the reins of the home and the care of their children, most of Women-led ventures revolve around gastronomy, beauty and the marketing of diverse items. Keywords: entrepreneurship, culture, self-employment, family, gender.Esta investigación tiene como propósito analizar el rol de la mujer emprendedora y los factores culturales que marcan su trayectoria laboral y el enfoque esencial de sacar adelante a su familia. A través de un trabajo analítico basado en estudios documentales e investigaciones desarrolladas por la Organización de las Naciones Unidas - Mujeres, se pudo conocer cómo las mujeres enfrentan el emprendimiento. En contraste con los criterios de expertos se pudo evidenciar que las características más comunes entre las entrevistadas están la gestión de tiempo, la asignación cultural de dar a la mujer la principal responsabilidad sobre las riendas del hogar y el cuidado de los hijos, la mayoría de los emprendimientos liderados por mujeres giran en torno a la gastronomía, la belleza y la comercialización de artículos diversos. Palabras clave: emprendimiento, cultura, autoempleo, familia, género. ABSTRACT This research aims to analyze the role of women entrepreneurs and the cultural factors that mark their career and the essential approach of moving forward with their family. Through an analytical work based on documentary studies and research developed by the United Nations Organization - Women, it was possible to know how women face entrepreneurship. In contrast to the criteria of experts, it was evident that the most common characteristics among the interviewees are time management, the cultural assignment of giving women the main responsibility for the reins of the home and the care of their children, most of Women-led ventures revolve around gastronomy, beauty and the marketing of diverse items. Keywords: entrepreneurship, culture, self-employment, family, gender. Información del manuscrito:Fecha de recepción: 21 de mayo de 2020.Fecha de aceptación: 09 de julio de 2020.Fecha de publicación: 10 de julio de 2020