The influence of financial literacy on business sustainability in small and medium enterprises (smes) (case study smes center of salted eggs industry in brebes regency)

Small and medium enterprises ( SME’s ) have a significant role for economic development in indonesia. The existence of SME’s believed to be able to contribute to reduce poverty through job creation. But, the sustainability of SME’s in Indonesia have a risk as changes of current globalization and high competition. It makes SME’s must be able to global challenges by increasing financial literacy from the owner . The study aimed to analyze the influence of the financial literacy toward to the business sustainability at small and medium enterprises (SMEs) Center of Salted Egg Industry in Brebes Regency. This research uses the theory of planned of behavior (TPB) and Goal Setting Theory. The purpose of TPB is to measure attitudes and behavior of SMEs owners in managing finances. In addition, can also be used to explain various behaviors in entrepreneurship. Meanwhile, Goal Setting Theory is used to measure the relationship between a goals set and performance owner or manager of SMEs. The population in this study were 305 business unit that listed on Department Cooperative and Small and Medium Enterprises of Brebes Regency. Sample were 75 business unit small and medium enterpriseses center of salted egg industry that calculated by Slovin. But in this research, researcher used 100 sample. Simple random sampling technique used in this study. Data collection in this study using a questionnaire that which is distributed directly to respondents. The result show indicated that independent variable financial literacy have significantly affect on business sustainability at small and medium enterprises center of salted egg industry in Brebes Regency