E-Commerce: The Mantra of Urban Centers

The research done in this paper is done to analyze the effects of different variables on Customer’s loyalty in the e-commerce business. As the act of shopping is digitalized and more and more stores shift their business towards online shopping, the e-commerce industry thrives.  The intricacies of the business in the e-commerce sector depend on a plethora of variables, and we have analyzed the effects of some on each other. Much of the business in the ecommerce sector depends on the actions and preferences of the customer. That being said, the following encircles a customer’s satisfaction as the main factor, across which multiple hypothesis are made and later on proved as well using different software and research techniques. Other factors are e-commerce security and expectations. There are a number of limitations in this research that leaves some grey area for it to be explored further. These limitations are defined at the end of the research and all the enhancements are proposed as well