Rising Sulphur and Raising Sheep: Landscape, Identity and Amateur Film in New Zealand c.1923-1939

Looking at early examples of amateur filmmaking from the period 1923-1939, which have been deposited in New Zealand's national film archive, Ngā Taonga Sound and Vision, this thesis considers how amateur practice both relates to and deviates from other contemporary forms of visual culture such as professional cinema. Internationally, scholars and archivists have recently begun to examine ways that amateur films or home movies, which document personal, local and everyday experience, supplement other sources of visual history. There have, however, been few studies to date of this aspect of New Zealand's film history. While the idiosyncratic language of films intended for private use complicates their interpretation in an archive, it is argued that home movies display a 'referential coherence' in relation to other media, which offers a way of understanding amateur films as historical documents in the public domain. This relationship is explored looking at holiday films recorded at a popular sightseeing destination and films depicting working life on sheep farms. Portrayed as an exotic wonderland with spectacular geothermal activity and authentic Māori culture on display, Rotorua, as seen in promotional media, exemplified the widespread representation of New Zealand as a scenic playground. Amateur films offer a more ambivalent view of the tourist locality's geography and inhabitants. Made by outsiders familiar with popular representations, amateur tourist films resemble the imagery of professional media in many respects, however, they do so largely without articulating the simplistic narratives of publicity material. Picturesque images depicting rural New Zealand as an idyllic pastoral paradise have a long history across a wide range of media. While idealised scenic views of the countryside, which consistently ignored the social realities of rural existence, appear to presuppose the unfamiliar gaze of an (urban) outsider, rural residents recorded their own impressions of their surroundings on film. Less concerned with scenery than with the scene of daily life, amateur farming films document specific concrete experiences in a particular time and place, yet simultaneously appear to share, if not so much the iconography or aesthetics of professional media, at least some of the wider aspirations of cultural discourses in circulation. It may be concluded therefore that the study of amateur media production contributes to an understanding of how individuals and groups internalise and reproduce, or alternatively disregard, prevailing social ideologies.