Visual identity in the case of the company Kvaliteta d.o.o.

Celostna grafična podoba podjetja je zelo pomembna, saj vpliva na prvi vtis, ki ga naredi podjetje. Cilj je, da si ga potrošniki zapomnijo, zato mora biti unikaten in preprost, vendar dovolj kompleksen, da je opazen. Zajemati mora bistvo organizacije, ki jo predstavlja. Diplomsko delo smo razdelili na teoretični in praktični del. V teoretičnem delu smo preučili proces kreiranja logotipa, uporabo, pomen in učinkovitost izbranih barv ter različne vrste tipografij. V praktičnem delu smo teoretične ugotovitve uporabili na primeru nove grafične podobe podjetja Kvaliteta d.o.o. in preučili dosedanjo. V okviru praktičnega dela smo pred procesom ustvarjanja nove podobe analizirali tudi podobo konkurence. Za izbrano podjetje smo izdelali promocijski material in osnovne komunikacijska sredstva (vizitke, pisemska ovojnica in dopisni list).Visual identity of a company is very important as it affects the first impression the company makes. The goal is for consumers to remember it, so it needs to be unique and simple, but complex enough to be noticeable. It must capture the essence of the organization it represents. This diploma thesis was divided into two parts. We studied the process of creating a logo, the use, meaning and effectiveness of selected colors and different types of typography. We created a new visual identity of the company Kvaliteta d.o.o. and analyzed the existing visual identity of the selected company. We also analyzed the visual identity of the competitive companies. We designed promotional material and corresponding but unique and creative business card, envelope and letterhead