Corporate identity of my own company

Naš cilj diplomskega dela je bil razvoj učinkovite celostne grafične podobe lastnega podjetja Feelingran, ki je družinsko podjetje, ki se ukvarja z izdelavo filigranskega nakita. Diplomsko delo raziskuje in pojasnuje proces oblikovanja celostne grafične podobe, ki skozi teoretični in praktični del predstavlja rešitev oblikovalske problematike. V teoretičnem delu smo najprej predstavili oblikovanje na splošno, njegov namen, grafično oblikovanje in kategorije grafičnega oblikovanja. Nato smo opredelili pomen vizualnega komuniciranja in pojasnili osnovne elemente in načela le-tega. Za konec teoretičnega dela smo obravnavali tudi vlogo grafičnega oblikovalca in proces oblikovanja vizualnih sporočil. Podrobno smo opisali tudi pomen celostne grafične podobe ter njene elemente. Naslednji del diplomskega dela predstavlja konkretno rešitev in oblikovanje celostne grafične podobe lastnega podjetja. Ustvarili smo logotip, pri čemer smo upoštevali pridobljeno znanje iz teoretičnega dela, naredili tudi konceptualne in profesionalne fotografije za prikaz nakita in promocijo ter izbrali ustrezna komunikacijska sredstva. Nato smo celostno grafično podobo aplicirali še na promocijske izdelke.The purpose of the diploma thesis was to develop an effective corporate identity of my own company Feelingran, which is a family business that creates carefully handcrafted filigree jewelry. The diploma thesis investigates and explains the process of creating a corporate identity, which through the theoretical and practical part represents a solution to the design problem. In the theoretical part, firstly we presented design in general, its purpose, graphic design, and categories of graphic design. We then defined the importance of visual communication and explained its basic elements and principles. At the end of the theoretical part, we also discussed the role of the graphic designer and the process of creating visual messages. We also described in detail the importance of the corporate identity and its elements. The next part of the diploma thesis is a concrete solution and the creation of a corporate identity of my own company. We created a logo, considering the acquired knowledge from the theoretical part, also took professional photographs for jewelry display and promotion, and selected the appropriate communication channels. Then we applied the overall visual identity to promotional products