The impact of website optimization on their quality

Splet postaja vse pomembnejši v današnji družbi. Epidemija je pokazala, kako zelo smo odvisni od informacij, ki so dostopne vsem imetnikom računalnikov, telefonov, tablic in ostalih naprav z internetno povezavo. V času, ko so ljudje prisiljeni biti doma, posamezniki s pomočjo spleta komunicirajo, iščejo informacije, se zabavajo in družijo na daljavo. Podjetja in ostale organizacije so bile prisiljene vzpostaviti svoje spletne strani ali osvežiti in nadgraditi že obstoječe. S pomočjo spletnih strani lahko organizacije komunicirajo s svojimi strankami, objavljajo novice, prikažejo ponudbo izdelkov in storitev, predvsem pa pokažejo prisotnost na trgu. Spletne strani iščemo s pomočjo spletnih iskalnikov. V magistrskem delu je podrobneje opisan iskalnik Google, ki velja za najpomembnejšega in najpogosteje uporabljenega. V nalogi smo ugotavljali, kako optimizacija vpliva na kvaliteto strani. V prvem delu, ki je teoretičen, smo opisali, kaj je spletna stran, katere vrste spletnih strani poznamo in kakšno strukturo imajo. Nato smo podrobneje predstavili elemente in lastnosti kvalitetnih spletnih strani ter kategorije, s pomočjo katerih jih ocenjujemo, in uporabniško izkušnjo, ki je pomembna, ko govorimo o kvaliteti spletnih strani. Za lažje razumevanje vpliva optimizacije na kvaliteto spletnih strani smo optimizacijo podrobneje opisali, predstavili njeno zgodovino in jo s pomočjo primerov opredelili. V nalogi smo se osredotočili na SEO, ki ga delimo na notranjo in zunanjo optimizacijo. Predstavili smo vse elemente, ki so potrebni za uspešno optimizacijo. V zadnjem segmentu teoretičnega dela so opisane razlike med optimizacijo in oglaševanjem v spletnih iskalnikih ter orodja, ki jih uporabljamo za optimiziranje spletnih strani. Praktični del je namenjen prikazu optimiziranja spletne strani. S pomočjo slik smo pokazali, kako se stran optimizira, kar nam je pomagalo pri spoznavanju vpliva optimizacije na kvaliteto strani. Ugotovili smo, da optimizacija dobro vpliva na kvaliteto spletnih strani. Bolj ko je stran optimizirana, kvalitetnejša je.The web is becoming increasingly important in today\u27s society. The epidemic has shown how much we depend on information available to all owners of computers, phones, tablets, and other devices with an internet connection. At a time when society is forced to be at home, individuals use the internet to communicate, search for information, have fun and socialize remotely. Businesses and other organizations have been forced to set up their webpages or refresh and upgrade existing ones. With the help of webpages, organizations can communicate with their customers, publish news, display the offer of products and services, and above all, show their presence in the market. We search for webpages with the help of search engines. The master\u27s thesis describes Google search engine, which is considered the most important and most used. In this paper, we determied how optimization affects page quality. In the first part, which is teoretical, we described what a webpage is, what types of webpages we know, and what structure they have. After that we presented elements of quality webpages, their evaluation categories and user experience, which is important when talking about the quality of webpages. To make the impact of optimization on the quality of web pages easier to understand, we described optimization in more detail, presented its history and defined it with the help of examples. In the thesis we focused on search engine optimization, which is divided into internal and external optimization. We have presented all the elements necessary for successful optimization. The last section of the theoretical part describes the differences between optimization and advertising on search engines, and the tools we use to optimize web pages. The practical part aims to show what webpage optimization looks like. With the help of pictures, we showed how the page is optimized, which helped us to understand the impact of optimization on page quality. We have found that optimization has a good effect on the quality of web pages. The more the page is optimized, the better