An analysis of the drivers of eco innovation: a circular economy perspective

Svet se vsakodnevno spoprijema z resnimi okoljskimi težavami, kot so spremembe podnebja, izčrpavanje naravnih virov, onesnaževanje zraka in izginjanje biotske raznovrstnosti. Potrebno se je zavedati, da imajo lahko vsi ti problemi katastrofalne posledice za življenje na Zemlji, zato je potrebno razviti izvirne rešitve in okolju bolj prijazne tehnologije. Za dosego tega cilja pomembno vlogo lahko igrata krožno gospodarstvo in razvoj eko-inovacij. Poleg pozitivnega vpliva na okolje predstavljajo krožno gospodarstvo in eko-inovacije še mnogo drugih pozitivnih vplivov, kot so izboljšanje ugleda podjetja, povečanje konkurenčne prednosti, vstop podjetja na nove trge, večja dobičkonosnost, itd. Z anketnim vprašalnikom v raziskovalnem delu tudi preverjamo, kateri so glavni spodbujevalci za eko-inovacije, gonila za krožno gospodarstvo, s katerimi izzivi in ovirami se slovenska podjetja največkrat srečujejo pri razvoju eko-inovacij in krožnega gospodarstva. Zanima nas tudi nivo učinkovitosti in uspešnosti v slovenskih podjetjih za določene kazalnike v zadnjih treh letih. Izvedena je tudi primerjava rezultatov z nekaterimi preteklimi raziskavi s podobnega področja.The world faces serious environmental problems every day, such as climate change, depletion of natural resources, air pollution and loss of biodiversity. It is necessary to realize that all these problems can have disastrous consequences for life on Earth, so it is necessary to develop original solutions and more environmentally friendly technologies. To achieve this goal, the circular economy and the development of eco-innovations can play an important role. In addition to the positive impact on the environment, circular economy and eco-innovation have many other positive effects, such as improving the reputation of the company, increasing the competitive advantage, the company\u27s entry into new markets, higher profitability, etc. With the questionnaire, in the research we also check what are the main promoters of eco-innovation and drivers of circular economy, what are the most common challenges and obstacles Slovenian companies face in developing eco-innovation and circular economy. We are also interested in the level of efficiency and effectiveness in Slovenian companies for certain indicators in the last three years. A comparison of the results with some previous research in a similar field was also conducted