Analysis of sports tourism in the Municipality of Kranj and potential for further development

Športni turizem je posebna oblika turizma, ki turiste spodbuja k rekreaciji, treniranju in sodelovanju v športnih igrah. Je vrsta turistične dejavnosti, usmerjena v ponudbo športnih dejavnosti, prireditev in objektov. Mestna občina Kranj se ponaša tudi z nazivom mesto športa, saj ponuja pestro športno infrastrukturo, različne športne dejavnosti tako za turiste kot tudi domačine ter dobro obiskane športne prireditve. V diplomskem delu smo analizirali ponudbo športnega turizma v Mestni občini Kranj. Predstavili smo osnovne pojme, ponudbo športnih objektov, športnih prireditev ter športnih dejavnosti, prav tako pa tudi namestitvene zmogljivosti, saj smo bili mnenja, da je to eden izmed večjih problemov za nadaljnji razvoj. S kvalitativno raziskavo v diplomskem delu ugotavljamo trenutno stanje športnega turizma v Mestni občini Kranj ter njen potencial za nadaljnji razvoj. Na podlagi dobljenih rezultatov smo podali predloge za razvoj športnega turizma v tej občini. Glavne ugotovitve so pokazale, kako intervjuvanci vidijo problem v razvoju športnega turizma, in sicer v premalo namestitvenih kapacitetah, slabi promociji Mestne občine Kranj ter slabem sodelovanju med akterji športnega turizma.Sports tourism is a special form of tourism that encourages tourists to recreate, train and participate in sports games. It is a type of tourist activity focused on the offer of sports activities, events and facilities. The Municipality of Kranj also boasts the title of the city of sports, as it offers a good sports infrastructure, various sports activities for both tourists and locals, and well-attended sports events. In the thesis we analyzed the offer of sports tourism in the Municipality of Kranj. We presented the basic concepts, the offer of sports facilities, sports events and sports activities, as well as accommodation facilities, as we believed that this is one of the major problems for further development. Through a qualitative research in the thesis, we determine the current state of sports tourism in the Municipality of Kranj and its potential for further development. Based on the obtained results, we have made proposals for the development of sports tourism in this municipality. The main findings have shown how the interviewees see a problem in the development of sports tourism, namely in the lack of accommodation capacity, poor promotion of the Municipality of Kranj and poor cooperation between the actors of sports tourism