In this chapter we explore communication and learning in the contem-porary social world. Taking the textbook as a ‘case study’ we identify changes in multimodal text making – in the use of writing, image, layout and typography – and highlight their social pedagogic significance. The theoretical frame of our account is Social Semiotics. Drawing on a corpus of English, Science and Maths textbooks and digital learning resources published between 1930 and now we render visible pro-found shifts in the semiotic landscape of education. Teachers and designers of lear-ning resources have always drawn on a range of different ‘modes’ – writing and image foremost among them, yet a combination of social change and new ...
Framed in theories of social semiotics, this descriptive multiple case study examined the images use...
Nowadays, multimodal texts are widely used in the media, schools, and daily life. There have been se...
Teaching and learning in science disciplines are dependent on multimodal communication. Earlier rese...
In this paper we provide a multimodal account of historical changes in secondary school textbooks in...
In this chapter, I consider how a multimodal perspective on sociocultural theories can offer fresh i...
This chapter gives an introduction to social semiotics, its conceptual origins in linguistics, notab...
Communication in the world in multimodal. When we interact with others online, face to face or with ...
In recent years media of wider communication and dissemination are becoming increasingly visual. It ...
Multimodal literacy is a term that originates in social semiotics, and refers to the study of langua...
The act of reading has been made more complex in the 21st century with the proliferation of multimod...
The aim of this paper is to critically review how social semiotics has contributed to the study of r...
The study scrutinizes the intermodal relations and interactive meaningmaking of the textual and vis...
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine p...
Multimodality, which provides us with a new way to see texts, meaning-making and acts of communicati...
Multimodal theory has developed out of social semiotics and can be seen as a response to the rise in...
Framed in theories of social semiotics, this descriptive multiple case study examined the images use...
Nowadays, multimodal texts are widely used in the media, schools, and daily life. There have been se...
Teaching and learning in science disciplines are dependent on multimodal communication. Earlier rese...
In this paper we provide a multimodal account of historical changes in secondary school textbooks in...
In this chapter, I consider how a multimodal perspective on sociocultural theories can offer fresh i...
This chapter gives an introduction to social semiotics, its conceptual origins in linguistics, notab...
Communication in the world in multimodal. When we interact with others online, face to face or with ...
In recent years media of wider communication and dissemination are becoming increasingly visual. It ...
Multimodal literacy is a term that originates in social semiotics, and refers to the study of langua...
The act of reading has been made more complex in the 21st century with the proliferation of multimod...
The aim of this paper is to critically review how social semiotics has contributed to the study of r...
The study scrutinizes the intermodal relations and interactive meaningmaking of the textual and vis...
Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine p...
Multimodality, which provides us with a new way to see texts, meaning-making and acts of communicati...
Multimodal theory has developed out of social semiotics and can be seen as a response to the rise in...
Framed in theories of social semiotics, this descriptive multiple case study examined the images use...
Nowadays, multimodal texts are widely used in the media, schools, and daily life. There have been se...
Teaching and learning in science disciplines are dependent on multimodal communication. Earlier rese...