Cognitive Behavior of Using Social Media (Instagram) in Bengkayang Students

Background social media can be a friend or an easy to use means of communication. Instagram is the most used social media and active users of all ages. Social media (Instagram) affects cognitive behavior which can lead to changes in a person’s behavior, because a person’s behavior is influenced by what is known or understood. Objectives the purpose of this study is to know and describe cognitive behavior and the use of social media (Instagram) in students from Bengkayang, West Kalimantan who received a scholarship from the local government. Method quantitative with a cross sectional study approach. Respondents in the study are students from Bengkayang, West Kalimantan studying in UKSW, who met the research criteria. Research sample used purposive sampling of 39 respondents. The instrument used to collect data was a Cognitive Behavior of the Instagram Use Instruments. The results of the Cronbach alpha test for the cognitive behavior of Instagram users are 0,916 and the use of Instagram has a Cronbach alpha value of 0,664. Analysis of statistical test data using the SPSS version 20 program Pearson Product Moment, the significance value of p-value <0,05. Result the significance value of the research results showed that it was 0,000 < 0,05 with Pearson correlation 0,669 which shows the correlation between variables. Conclusion there is a strong correlation between cognitive behavior and social media use in a positive direction, which indicates that respondents use Instagram positively