COVID Impact Analysis on the Dynamics of Development of the Cough, Cold and Allergy Remedies Segment in Ukraine

Creating a competitive medical industry in Ukraine, which is based on economic, market principles of modern management and marketing, which will meet the socio-economic and political changes that have occurred recently in Ukraine and continue to this day is the main goal of modern medicine. It is necessary to create such a system of medical care, the functioning of which in Ukraine, on the one hand, will improve the quality of health care standards, and on the other – will improve the state of the health care system and health workers. The biggest problems in the direction of research are: panic-buying increases sales of cough, cold and allergy (hay fever) remedies despite competition from natural treatment initiative; self-medication will continue, as visiting a doctor is considered a last resort; fragmentation continues with local companies leading through lower prices. The aim of the article is to study the trends of cough, cold and allergy remedies in Ukraine and identify the impact of COVID-19 on such segment development. The article examines the medical field and the impact of COVID-19 on its development. Particular attention is paid to the development of such segments as cough, cold and allergy remedies in Ukraine. It was determined that consumers continued the tradition of self-medication during COVID-19, but the pandemic intensified the growth of panic. Retail prices for coughs, colds and allergy remedies are rising. It has been determined that sales of cough, cold and allergy remedies will increase by 8% of the current CAGR value