Metodyka zarządzania aliansem

Strategic alliance has become an integral aspect of the corporate strategy. However numerous studies show that 70% of alliances fail. In order to create strategic alliance company should take following steps: programming strategic alliance including view of clear business strategy, a dynamic view on organizational culture, a portfolio approach, an organizational infrastructure; the realization process of strategic alliance, and continue, relaunch, or exit alliance agreement. In article author focused on methodology of building successful strategic alliance