This paper presents a feminist critique to digital consent and argues that the current system is flawed. The online surveillance adtech industry that funds the web had to use a mechanism that commodifies people, rendering their behaviors into data - products that can be sold and traded for the highest bidder. This was made possible by objectifying, dehumanizing and decontextualizing human engagement and identity into measurable and quantifiable data units. In this way, digital consent serves as an authorizing and legalizing instrument to the business model of spying, selling and trading people in the online ecosystem. Using four key feminist approaches - process, embodiment, network and context - this article shows the way digital consent i...