A study of factors affecting Tien Giang university students’ entrepreneurial intention

The objective of this paper is to identify the factors affecting Tien Giang university students’ entrepreneurial intention. The study based on the theory of Planned Behavior (Ajzen, 1991) and previous relevant empirical studies to build a proposed research model which included seven factors influencing students’ entrepreneurial intention. Qualitative research corrected the research model and preliminary research scale, and formed the official research model and scale. Quantitative research was used to test the reliability of the scale and measure the impact of factors on entrepreneurial intention through the multivariate linear regression analysis. Study results indicated that there were five factors being sorted by the level of diminishing influence: (1) personality traits, (2) entrepreneurship education, (3) experience, (4) perceived behavioral control and (5) subjective norm. Besides, the study also showed difference relevant to students' entrepreneurial intention by gender. Based on the study outcomes, the paper was concluded by giving some managerial implications relevant to 5 influencing factors in order to increase students’ entrepreneurial intention in the considered area and proposing research directions for the future