Reversing a tyranny of cascading shoreline‐protection decisions driving coastal habitat loss

Abstract Shoreline hardening is a major driver of biodiversity and habitat loss in coastal ecosystems yet remains a common approach to coastal management globally. Using surveys of waterfront residents in North Carolina, USA, we sought to identify factors influencing individual shore‐protection decisions and ultimately impacting coastal ecosystems, particularly coastal wetlands. We found that neighboring shore condition was the best predictor of respondent shore condition. Respondents with hardened shorelines were more likely to have neighbors with hardened shorelines, and to report that neighbors influenced their shore‐protection choices than respondents with natural shorelines. Further, respondents who expressed climate‐change skepticism and preference for shoreline hardening were opposed to shoreline‐hardening restrictions. Despite preferring hardening, respondents ranked wetlands as highly valuable for storm protection and other ecosystem services, suggesting a disconnect between the ecological knowledge of individuals and social norms of shore‐protection decisions. However, our results also suggest that efforts to increase the installation of living shorelines have the potential to conserve and restore important coastal habitats and support biodiversity along shorelines that may otherwise be degraded by hardening. Further, encouraging waterfront‐property owners who have adopted living shorelines to recommend them to neighbors may be an effective strategy to initiate and reinforce pro‐conservation social norms