TOOLS FOR RESEARCH AND ASSESSMENT OF THE POTENTIAL OF THE CONSUMER SERVICES MARKET IN A TRANSFORMED ECONOMY

This article discusses current trends in the development of the regional (territorial) consumer services market in the context of the transformation of the modern economy. The current socio-economic development of territories is characterized by a special level of development of various segments of the consumer market and is characterized by a system of indicators that allow you to get a real picture of the socio-economic development and well-being of the territory (region). The authors of the article prove that the consumer market of services is an important sphere of the economy of any state, is a link between consumption and production, and balances supply and demand. The modern consumer services market is a special form of business organization that develops in a highly competitive environment, while meeting the ambitious needs of business owners. The relevance of the chosen research direction is determined by the significant role of segments of the consumer services market in the development of economic sectors, both in a separate territory and in the state as a whole. From the point of view of the economic concept of the transition period, the consumer market of services is the reverse side of commodity production, the basis of the market economy. This led to the need for a more in-depth analysis of issues related to monitoring the effectiveness of the development of segments of the consumer services market in the region. The purpose of the research was to develop the author's conceptual position on the economic development of segments of the consumer services market, which allows a comprehensive assessment of the potential for strategic development of the region's economy as a whole, and individual industry segments of a single subject. Based on the presented statistical data, the current state and development of the consumer services market is analyzed, taking into account the current economic conditions of the region. The authors have sufficiently studied and summarized the theoretical positions of leading scientists regarding indicators that allow us to comprehensively characterize the level and potential of development of economic entities in the consumer market of services. The study developed a conceptual position on a set of financial tools allowing to evaluate the results of financial and economic activities, as well as strategic opportunities as a separate economic entities and industry segments of the consumer market of the region