Factor influences in the food industry of the example of dairy processing enterprises in Bulgaria

The purpose of this article is to examine the factors that affect the sales revenues of companies in the food industry with a subject of business activity of processing milk and dairy products. Based on available statistical information and applied theoretical statements, a method of analysis was chosen related to the change in sales revenues from the volume, price and range of produced and sold types of dairy products. By studying the relationships and dependencies of factor influences, it is possible to optimize production capacity and to do more effective strategic planning. The obtained result of the research is the basis for deriving guidelines and recommendations in order to increase the financial result of the dairy processing enterprises in Bulgaria