Highway Deceleration Lane Safety: Effects of Real-Time Coaching Programs on Driving Behavior

Real-time coaching programs are designed to give feedback on driving behavior to usage-based motor insurance users; they are often general purpose programs that aim to promote smooth driving. Here, we investigated the effect of different on-board real-time coaching programs on the driving behavior on highway deceleration lanes with a driving simulator experiment. The experiment was organized into two trials. The first was a baseline trial, in which participants drove without receiving any feedback; a cluster analysis was then performed to divide participants into two groups, based on their observed driving style. One month later, a second trial was carried out, with participants driving on the same path as the first trial, this time receiving contingent feedback related to their braking/acceleration behavior. Four feedback systems were tested; overall, there were eight experimental groups, depending on the clustered driving style (aggressive and defensive), feedback modality (visual and auditory), and feedback valence (positive and negative). Speed, deceleration, trajectory, and lateral control variables, collected before and onto the deceleration lane, were investigated with mixed ANOVAs, which showed that the real-time coaching programs significantly reduced speeds and maximum deceleration values, while improving lateral control. A change toward a safer exit strategy (i.e., entering the lane before starting to decelerate) was also observed in defensive drivers