1969 W.K. Kellogg Foundation Annual Report

Few institutions develop to maturity without suffering the slings and arrows of misfortune and foundations are no exception. As the W.K. Kellogg Foundation begins in 1970 to celebrate its fortieth year, it is increasingly apparent that this Foundation and all other foundations must face criticism and attacks because of questionable actions on the part of a very few organizations within the field of philanthropy. Until recent years, foundations were relatively free from govermental or mass public pressures, there being widespread agreement that it is essential to maintain free enterprise in philanthropy. Most responsible Americans have agreed that both governmental and private roles should be preserved in efforts for greater social welfare and that such pluralism maintains freedom and insures that a variety of views and approaches will be encouraged. The liberty to give, sometimes called the Fifth Freedom, has long been a strong and independent part of our culture