The Engagement Revolution: A Study of Strategic Organizational Transformation in 10 California Arts Nonprofits

To stay relevant to changing communities, many arts organizations have been developing engagement programs — that is, programming designed to reach more and different people and involve them more actively in how art is made and experienced. In 2013, a group of 10 arts nonprofits across California set out to make engagement central to their identities as part of the New California Arts Fund and pursued transformations in their programmatic, organizational, and business models. This evaluation documents their achievements and challenges, and provides considerations for arts organizations and funders interested in reaching ethnically diverse and/or low-income communities