‘…Darn Thing Just Kind of Fell Together by Itself after a While’: Exploring the Role of Official and Tactical Communication in Siting a Rural Wind Farm

The growth of wind energy in the United States has created widespread access to renewable energy for citizens in many parts of the country. But while wind holds promise for meeting 21st-century energy demands, the question of how and where to locate wind farms poses significant technical and rhetorical challenges for wind energy companies seeking access to wind resources. Securing such access typically requires companies to work closely with municipalities and private landowners through a blizzard of “official genres”—e.g., letters, contracts, emails, maps—that are developed and authorized by wind power companies in order to inform and persuade. However, the construction of a wind farm presents the possibility of significant disruption of local values and identities, economies and aesthetics. Citing research from rhetorical genre studies and interviews with landowners and stakeholders in a rural Midwestern rural community, this chapter outlines a sampling of the official discourse utilized by wind energy companies to secure wind farm siting agreements and explores the pressures this rhetoric places upon local stakeholders. I then use interview data to illustrate how these official forms of documentation exist within a broader ecology of unofficial communication that includes citizen-curated sites of what Miles Kimball has called “tactical technical communication.” These sites, including informal meetings, citizen-initiated research, and local leadership activity, accommodate official wind energy discourse into the local rhetorical ecology, highlighting, in part, the scope of rhetorical activity needed to integrate wind into a local economy of values and beliefs