AYM - Augment Your Moments : En studie om digitala turistupplevelser och utforskande av destinationer med Augmented Reality

Modern society largely consists of digital artifacts such as smartphones, smart watches and virtual technology that have the ability to change, expand or enhance the reality of the user. Technologies such as Augmented Reality are a relatively new phenomenon that in the future is believed to have an impact in the tourism industry since it can provide optimized user experiences. Digitization and the development of new technologies have, however, led to a change in consumer behavior in the tourism sector and sets higher demands on companies than before. How this technology can be beneficial in alignment with tourist experiences is something that this thesis has been based on, and with the help of a digital survey, people's attitude towards an Augmented Reality application in digital discovery and what functions meet people's needs regarding accommodation, eating, travel and activities during their holiday are investigated. The results indicate that people are generally positive about both downloading and using digital Augmented Reality applications in digital discovery, provided that the user's integrity is protected and that the general security is well developed. The results of this inquiry suggest that people prefer features that meet the user's primary needs, such as hotel and restaurant suggestions